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The Butcher's Daughter
I love creating content that shares a brand's story authentically. So when TBD came to me about their new dinner campaign, I knew I wanted to take it back to their roots.
Their new menu concept was Vegetable Slaughterhouse, a bold reimagining of a traditional steakhouse experience through the lens of vegetables.
The campaign blends craveable food storytelling with cinematic visuals and atmospheric content. The mood shifts from daytime cafe to dinner destination with vegetables as the main event. We also captured dinner as a connection, ritual, and experience.
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